Persuasive Techniques Advertisement Analysis

Persuasive Techniques: Advertisement Analysis

Choose an advert from your magazine.

1.       What is the product or service advertised?

Alternative hair oil from Pantene

2.       What persuasive techniques are used in the ad?

Technique	Example
Ethos	They use an actor to advertise their product to convince the customer that their product is the best and even the actors use it  “Tuba” was The person who was advertising for their product, and she is a Turkish actor has a lot of fans in everywhere.
Pathos	Positive emotion: she was on the beach in sunny day and she was having fun and happy because she use this product and her hair is not ruining because of the sun.
Logos	They use Evidence about the product and explain what is contain that help to protect customer’s hair from any damage.
Play on words	They said that Do not use oil to treat damaged hair because problems of today do not need solutions of yesterday
Repetition	They repeat the same sentence in the beginning of the advertisement and the end, to convince the customer that the oil is not the best solution for hair damage.

3.   How effective is the ad?              Very effective / effective / not very effective

4. What changes would you suggest to the ad to make it more appealing to Emirati consumers?

If they chose an Emirati celebrity to do their advertisement maybe that help to convenes the Emirati customer also if they add some new product that help to protect black and long hair, that will satisfy them since a lot of Emiratis customer have long and black hair moreover they can do their advertisement like they are asking local people about the product and they giving them their opinion that will help to attract customers attention toward the product.